So it seems that indeed the trend is strong. Now Google seems to be picking up on the trend with the talk below by Ben Sawyer, and Google working to natively run Unity3D (and similar) in Chrome .
Also there are some interesting thoughts on Urgent Evoke that is an ARG. I tried it and found it too difficult for my taste, but take a look at this well thought through evaluation of the project by Rex Brynen. It seems that the WBI is getting into the area and at Serious Games Interactive we had some really interesting talks about the potential, which they made a small video from.
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